- The Six Nations unveiled their new ‘supercharged’ logo over the weekend
- Fans were far from impressed with plenty of criticism on social media
- Many commented that it bore similarities to the Mars chocolate bar logo
Mars have issued a response to the new Six Nations branding after unimpressed fans claimed it looked like the chocolate bar’s logo.
The Six Nations has announced what it calls a ‘reimagined and recharged brand identity’, swapping the rugby ball shaped like a number six in the colours of all six competing nations, with some text worded ‘M6N’ in front of a red rugby ball.
The rebranded is to ‘signpost rugby to a younger audience’, organisers said.
However, it was met with widespread criticism and ridicule on social media with rugby fans slamming the quality of the graphic design and comparing it to a Mars bar and Looney Tunes.
And Mars have now responded in a light-hearted manner to the unveiling.
A spokesperson said: ‘It’s not every day that you wake up to find out you’re the ‘unofficial sponsor’ of the men’s Six Nations.
Mars have issued a response to the new Six Nations logo after it was compared to theirs
Fans could not help but notice the similarities between the two logos after the unveiling
‘Deep down we know that we’re not officially in the scrum together, but we can’t help but think this is a match made in heaven.
‘While the logo is generating plenty of debate online, the Mars team are quite fond of the new look!’
A press release for the tournament said: ‘connecting its rich heritage with the modern game, and articulated through a distinctive and bold new brand, it is designed to resonate with everyone from new and existing fans to the players and unions competing in this iconic Championship.’
It said the ‘bold visual designs’ reflects ‘how fans feel about the sport’ and the ‘distinctive orange’ colour signifies ‘the optimism fans feel when they come together at the end of winter to experience the Six Nations together’.
Explaining why the logo has changed, the organisers said: ‘Rich in heritage and returning bigger and better each year, the Guinness Men’s Six Nations celebrates its 25th anniversary in 2025, but its roots reach back to 1883, when the Home Nations competition was first founded.
‘It’s the heritage of the Championship that separates it from other forms of entertainment vying for the attention of fans, but a new brand identity offers the opportunity to better engage new fans, whilst exciting existing ones. The impact can be to close the generational gap within fans, signposting rugby to a younger and more diverse audience.’
It is the first major rebrand for the Six Nations logo since 2003, when sponsorship changed from Lloyds TSB to Royal Bank of Scotland.
